Mr. Funke-Kaiser, why do property management companies often fail? "There are two major problem areas," says Ralph Funke-Kaiser. "Firstly, there is a lack of qualified employees, and secondly, digitalization is being delayed."
The shortage of skilled workers, a phenomenon affecting society as a whole, is hitting the real estate sector with full force. For many, working as a property manager is simply not attractive: high customer expectations, working hours in the late afternoon or evening, often little recognition. Young career starters in particular quickly reach their limits. "Many can't cope with the pressure, the drop-out rate is high," says Funke-Kaiser. what can companies do about it?
For him, one thing is clear: "Property managers must finally understand that they have to fight for employees - with flexible working hours, remote options and the most pleasant conditions possible." There is often limited leeway when it comes to salary, as the industry is under high cost pressure. This makes it all the more important to create other incentives.
There are currently two major problem areas: a lack of employees and a lack of digitalization.
Funke-Kaiser sees a short-term solution in targeted outsourcing: "If I'm short of staff, I can outsource certain tasks - such as accounting - to specialized service providers."This leaves the in-house team with more time for customers on site: property management, processing, owners' meetings.
But in the long term, only digitalization will bring real relief. And this is precisely what is lacking in many administrations. The reason? "There's simply not enough time," says Funke-Kaiser. "Many are so caught up in day-to-day business that there is no room for strategic issues." Yet the digital transformation is long overdue - and there is no alternative. "As a property management company, you have to be extremely efficient. That can only be done digitally."
With the right software, information can be found quickly, processes can be automated and resources can be deployed in a more targeted manner. "And: a digital workplace is more attractive for many skilled workers," emphasizes Funke-Kaiser.
The digitalization of operations is urgently needed. You have to be prepared to put in the effort.
One topic that is particularly close to his heart is reducing bureaucracy. "We are suffocating under regulations," he says. New rules are constantly being introduced without old ones being removed. "There are no signs that this will change soon." His hope: artificial intelligence. "Anyone who works with ChatGPT can see what is already possible today. AI is becoming a key lever for getting to grips with bureaucratization. For me, it's the game changer."
Of course, digitalization not only costs time, but also money. But Funke-Kaiser believes that those who don't make a move now have no chance in the long term. "I have to invest money now in order to save time and nerves later."
He sees PropTech Impower as a positive example: "The software is logically structured, intuitive to use and not overloaded with information." The intelligent accounting and seamless integration with other programs through open interfaces are particularly relevant in practice. "Access via browser also makes Impower very flexible - that's not the case with every solution by far." For Funke-Kaiser, one thing is certain: "With Impower, you are well prepared for the requirements of the future."
